Neiman Marcus’ Fall Accessories Campaign Is Genius—and Here’s Why

It should come as no surprise that here at Purcado our team loves a good pair of shoes. As many of us are self-proclaimed sneakerheads, we aim to stay up to date on fashion trends. It’s our mission to provide our readers with the most eye-catching styles and show-stopping deals. As per our newest team member, you might also notice that we love animals. 

Purcado welcomes four-legged team member, Britt.

What’s better than puppies? Nothing—and, as you can see in the cutest (and furriest!) campaign ever, Neiman Marcus, agrees with us.

Want to put a smile on your face? Shoes and puppies can do just that. In a genius marketing feat Neiman Marcus and The Dogist, an Instagram account run by photographer Elias Weiss Friedman, paired designer shoes and adorable dogs to show off (and sell!) this season’s hottest accessories.

Credit: The Dogist (@thedogist) collaboration with Neiman Marcus

Why Successful Brands Advertise Using Animals 

According to the American Pet Products Association, it’s estimated that 78 million dogs and 85.8 million cats are owned in the United States. Approximately 44% of all households in the United States have a dog, and 35% have a cat. What do these statistics tell us?

People love animals—especially their own. Pets are a cherished part of every family, with special privileges and a unique place in our hearts.

When placed at the forefront of an advertisement, they work. And, the reason is simple. The love and adoration we have for our pets can be channeled to create positive first impressions and greater customer attention. Think about those Super Bowl ads that featured a furry Golden Retriever. They’re memorable because you probably pictured yourself.

Budweiser ‘Someone Waits For You At HomeBudweiser’ Super Bowl TV Spot (2014)

If you’re the guy going out with his buddies, you definitely want to make it home for your Fido, too. And, let’s be honest, who’s not still singing along to the K9 Advantix dog from 2008?  

K9 Advantix ‘Hello Mother, Hello Father’ TV Spot (2009)

In marketing, the most basic formula for a successful campaign lies in the ability to find a common connection between you and your consumer. Marketers spend much of their time trying to discover what will grab the attention of the largest number of people in their audience.

Animals offer something that other advertising techniques cannot: inclusivity. Sure, there are different breeds and sizes, but overall animals appeal to people regardless of demographics. Oh, and they’re really cute.

So, Neiman Marcus, we applaud you for finding the golden ticket—and we don’t mind ogling cute shoes and fluffy puppies while admiring your fall campaign. You most definitely got our attention.

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