Partner With Purcado: Deidra Craig

We partnered with the blogger and social media extraordinaire, Deidra Craig, of the CoilsCurlsAndCoffee blog. She included us on a pretty rad post, My 5 Summer Shoe Shopping Tips Featuring Purcado.

At Purcado, we love working with bloggers and social media influencers to spread the word about our new shopping technology. We created a platform that makes online shopping as simple as a single search—but, we needed powerful voices to spread the word.

Local to Durham, North Carolina, we love to work with influencers in the Triangle. As a hub of technology and innovation, locals understand the impact a shopping search engine like Purcado could have in the retail space—and they enjoy being the first to tell their friends about us.

Most recently, we partnered with the blogger and social media extraordinaire, Deidra Craig, of CoilsCurlsAndCoffee. She included us on a pretty rad post, My 5 Summer Shoe Shopping Tips Featuring Purcado

Who’s Deidra Craig?

Deidra Craig is the brains and beauty behind the blog CoilsCurlsAndCoffee. Local to North Carolina, she’s kind of a jack of all trades. Working as a Communications Specialist by day, Deidra pursues a graduate degree by night and operates her blog. She credits much of her success to coffee, of course! 

An Interview With Deidra Craig

We had the chance to sit down with Deidra and ask her a few questions about her blog, her life, her style, and how much she loves shopping with Purcado. 

Q: When did you start blogging? And, what was your inspiration?

A: I started blogging sometime around 2012. I’ve always been a writer. I’ve written for two local newspapers, but after undergrad, my writing skills were starting to wear off. As a way to keep my writing sharp while on hiatus from school, I decided to start blogging. Soon, blogging to sharpen my writing skills turned into helping people. I always get questions about my personal style, my hair journey, and beauty routine, so I decided to share my style and beauty tips on the blog. I add a splash of my life in North Carolina to the blog too—because it’s impossible for me to not talk about my amazing family and friends who have been the best support system EVER. They are my biggest blog supporters and I’m so grateful for them!

Q: How would you describe your style?

A: Oh gosh, I’m all over the place when it comes to style. I’m completely and totally obsessed with color. I like to wear anything that makes the world a brighter place. Aside from my color obsession, I’m really into vintage fashion, particularly looks from the 60’s and 70’s. Everything about these eras is so me.

I’m completely and totally obsessed with color. I like to wear anything that makes the world a brighter place.

I love the big hair, platform or block heel shoes, high waisted denim, form-fitting collar tops, and big earrings. Many of the looks featured on my blog have the sixties and seventies feel to them. I’m also no stranger to a flowy, hippie-style maxi dress. Who doesn’t love the feel of a fresh cotton dress on their skin? Flowy cotton dresses are my absolute fave for a warm summer day.

I’m not so much into trends or “what’s hot”. My rule? If I like it, I buy it. To sum it all up, I like my hair big, my accessories big, and my colors bright. Onlookers beware, my bright colors may blind you!

Q: What’s your favorite shoe to search for on Purcado?

A: Oh gosh, the options are limitless. Currently, I’m digging the sandal and heel selections. I have to get ready for a few weddings and get-togethers this season, so I believe it’s time to shop! Whose with me?

Q: Have you found a good deal on Purcado? Anything you’d like to recommend?

A: Uh, YEAH! Of course, I have! I highly recommend searching for open toe block heels. Block heels have such a vintage vibe to them. As a matter of fact, I’m pretty sure I have shoes like this in my closet already, but there’s no harm in getting another, right?

Q: What do you love most about using Purcado?

A: Other than the AMAZING deals, I’m pleased with the search-friendly aspect. I don’t feel like I have to sift through pages and pages of shoes that don’t interest me. I can filter out exactly what I’m looking for and find the best deals. It makes shopping quick and easy. I almost always still end up looking through pages and pages of shoes because I’m shoe-obsessed, but if you’re short on time, just know, Purcado will make finding what you need effortless and quick.

Q: What advice would you give to an aspiring blogger?

A: One of the most important qualities needed to succeed as a blogger is communication skills. This seems so simple but it really is the key to gaining a following that will appreciate your content. On my blog, I talk just how I would with a friend because that’s how I want to reach my following; I want them to know that all are welcome. I want my communication to be authentic, real, and high energy. One thing that I’ve learned along the way is that being myself is enough. I am enough!

Being yourself is not something you learn or can buy, you already know how to do it. My mission, for every post, is to make the world smile and turn all the black and white in the world into color. I’m here to spread joy—and, if I make you smile, I’ve done my job.

My advice? Be you! Do you! For you!

My advice? Be you! Do you! For you! Don’t worry about your following, instead, invest your energy into gaining authentic followers that appreciate your voice and what you have to say. Last but not least, always remember that your voice is like no other. There is only one of you, you can’t be duplicated, so just remember that you’re already winning.

How You Can Partner With Purcado

Are you a lifestyle, fashion, or fitness blogger? We’re looking for partners—just like you!—to help promote the Purcado brand and the new technology surrounding our price comparison tool. If you love innovation, creative marketing techniques, and have a passion for fashion, you’ll be an ideal fit. Contact us today at!

Originally published on Purcado.
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