January Is The Best Time To Shop. Here’s Why.

If you want to save money on athletic shoes, when and where you shop matters. And the holidays aren’t always the best time to shop and save, contrary to popular belief.

Originally published on Purcado.

If you want to save money on athletic shoes, when and where you shop matters—and, contrary to popular belief, the holidays aren’t always the best time to shop and save.

All of December, you rushed around the overcrowded mall to score the latest 70% off sale. You stopped in every department store imaginable to use coupons you’d accrued through the Black Friday madness. You scored Amazon deals and used your extra Kohl’s Cash to snag those precious last-minute gifts. When it comes to holiday sales and savings, you’ve seen and done it all…right?

Tired of shopping and feeling hopeless for better deals, you might be surprised by what we’re about to say: January is actually the best time to shop…especially for athletic shoes. Here’s why.

Why Is January the Best Time to Shop for Athletic Shoes?

You might think that, in the digital age, sales come and go at a steady rate. That’s simply not the case. Research shows that deep discounts for many products are still tied to a particular month of the year. January is known for being the fitness month—because we’re all still clinging to our hope of New Year’s resolutions. If you’re shopping for athletic sneakers, athleisure, or running shoes, January is the best time to score low prices on popular brands.

2019 Deals by Month: When Is the Best Time to Shop?

Savvy shoppers know that the best way to score great deals on products you love is to be informed. Let’s break down which months have the best deals—and where you can find steals on shoes and more in 2019.


January is the best time to shop for shoes, especially if you’re looking to score a deal on the latest athletic styles. With your New Year’s resolutions still going strong, this shouldn’t be a difficult purchase to make. After the holidays, retailers want to capitalize on the “new year, new me” attitude. You can expect major sales and discounts on brands like Adidas, Nike, Under Armour, Brooks, Asics, and more until the end of the month. Shop around first and always search Purcado for the best price.

This is also a great month to score deals on fitness equipment from sporting goods stores and bedding, towels, and sheets from big-box department stores.

Date to Remember: January 21 is Martin Luther King, Jr. Day.


February is the month of love. While you might pay a small fortune for fresh flowers, a box of chocolates, and a nice steak dinner on Valentine’s, you can treat yourself to savings in other departments. If you shop close to Super Bowl Sunday, you’re likely to score big on a new TV from Amazon or Target.

This is also a great month to shop for boots, scarves, and sweaters. Retailers are clearing out winter merchandise in preparation for spring—and President’s Day weekend will be the best time to shop. Also, might we add: shopping online can give you the ease of finding your size on sale (…sizes and styles in-store will be limited this time of year!).

Dates to Remember: February 14 is Valentine’s Day and February 18 is President’s Day.


With spring just around the corner, you might be excited to buy a new pair of sandals—but if you’re looking to score savings, you’ll be out of luck! Planning ahead for late summer vacations has its advantage here, as March is the best time to shop for luggage at a discount.

Why? Because the spring break and summer vacation seasons haven’t quite kicked off. Most people don’t buy luggage quite this early in the year—but if you do, you might save big.

Date to Remember: March 17 is St. Patrick’s Day.


In April, you can look forward to plenty of spring cleaning-themed sales from retailers. In the past, big names like Target and Amazon have put vacuums, Swiffers, and other cleaning items on sale around this time of year.

Date to Remember: April 21 is Easter Sunday.


May means major savings! By this time of year, retailers will have already stocked shelves with summer sandals, swimsuits, and vacation-ready attire. To get rid of the excess spring attire, you can expect sandals and anything with a pastel hue to go on sale ASAP. Expect the biggest savings near the end of the month—aka Memorial Day Weekend.

Dates to Remember: May 12 is Mother’s Day and May 27 is Memorial Day.


Father’s Day is the major holiday in June, and we often expect to see deals on tools, grilling equipment, and any dad-centric gifts. However, June is also the best time of year to consider buying a new gym membership. Gym sign-up rates are low—aka those New Year’s resolutions have worn off—and studios are eager to bring in new clients. Lace up those shoes you bought in January. Now is the time to kick yourself into gear!

Date to Remember: June 16 is Father’s Day.


Making it halfway through the year is something to celebrate—or so say many retailers. In the past few years, stores have begun offering a “Christmas in July” sale (and they bring with them major, major, major savings!). Plus, you can expect Amazon to offer fantastic bargains this July with its fifth-annual Amazon Prime Day.

What to shop in July? Well, a little bit of everything. Prime Day offers major discounts on tech, home goods, televisions, shoes, athletic gear, and more. Expect competitors to do the same.

Dates to Remember: July 4 is Independence Day and Amazon Prime Day is TBD.


Summer’s out. School’s back in session. Look for end-of-season clearance sales in August from all of your favorite retailers. Back-to-school sales offer major discounts on sneakers and year-round shoe styles. Plus, Target will be your best place to shop for school supplies—as they have an excellent selection and killer savings (just make sure you have the Target app on your phone!).

Dates to Remember: August 1 begins Back-To-School shopping season.


September marks the end of summer. As Labor Day weekend comes around, expect major sales on home appliances, furniture, and last-season shoe styles.

This is also a great month to score a new iPhone. Apple’s annual Keynote takes place every September—which means they release all the details on Apple’s latest and greatest tech for the upcoming year. Current iPhone models tend to go on sale right before or right after this event. Keep your eyes peeled.

Date to Remember: September 2 is Labor Day.


Summer is long gone—but steals and deals on summer items aren’t quite in the past. Expect great deals on patio furniture, lawn mowers, and other outdoor items. Diwali also takes place in October—so expect retailers to put gifting items, shoes, clothing, and more on sale, too!

Date to Remember: October 31 is Halloween.


Ah, November. With Black Friday only weeks away, you’re sure to find savings on a little bit of everything. For those looking for specific gifts for friends and family, you’re in luck. Stores all over will begin discounting items the week before Black Friday (and many Black Friday sales start on the Wednesday before Thanksgiving!).

Dates to Remember: November 11 is Veteran’s Day, November 28 is Thanksgiving, and November 29 is Black Friday.


We’ve given an awful lot of grief to the holidays, haven’t we? Well, we can say this: December has one of the best online shopping days of the year. Score amazing deals at Amazon, Target, and more on Cyber Monday. It’s one of the best times to shop tech, shoes, furniture, and gift items. December 26th, however, is the absolute best time to shop this month. After-Christmas sales are way better than pre-Christmas discounts. Look for savings on shoes, clothing, home, electronics, and Christmas decorations.

Dates to Remember: December 2 is Cyber Monday, December 24 is Christmas Eve, and December 25 is Christmas Day.

Save Big Every Day With Purcado: Here’s How

As we said before, when and where you shop matters. Use Purcado to take the where out of the equation. Our one-of-a-kind search engine scours the web for the best prices on shoes, every day. Search for the style or brand you want—and we’ll return you a list of the stores that have your shoe in stock. On one list, you can easily compare prices among stores and choose the lowest price based on your size and color requirements.

You’ll never have to hop from site to site again. Use Purcado once and you’ll never look back. We’re the smarter way to shop for shoes—try us out today!

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