Katie L. Cauthen

Summary

I am a digital specialist with 3+ years of experience writing, editing, and managing content marketing, email marketing, and SEO initiatives from idea through execution. I’ve worked at the agency level managing clients and in-house at a technology startup.


Work Experience

Manager, Content & EmailPurcado, Inc. (June 2017 to present)

In this role, I manage the content marketing strategy for an early-stage data-aggregation startup. Tasked with producing conversion-centric content, I schedule email marketing campaigns, write SEO-friendly copy, and design content via Adobe Creative Cloud daily. As a project manager for content initiatives, I see projects from creation to distribution by working cross-departmentally with web developers, social media specialists, and our Marketing Director to ensure quality. Using Google Analytics, MOZ, and MailChimp, I analyze marketing campaign data, report on insights, and design action plans based on findings.

Freelance Copywriter Beyond Blue Media (November 2018 to present)

I produce 5+ SEO-focused content pieces for Beyond Blue Media and its clients on a weekly basis. In this part-time role, I also manage the content calendar for the agency’s blog and report on client keyword performance.

Freelance Copywriter Heart Centered Social (July 2018 to present)

I write and edit 6+ content pieces per month for two niche clients—one in the automotive industry and the other in the home decor space. Occasionally, I write additional copy for email newsletters and publish content to blogs—navigating the EPiServer CMS platform.

Specialist, Content & SEOBlue Corona (October 2016 to June 2017)

In this entry-level agency role, I managed websites, social media accounts, and email marketing calendars for 29+ clients under strict time-constraints. With a focus on SEO strategy, I drafted, commissioned, and edited organic search-friendly content on a daily basis. In addition, I designed social media graphics, email marketing deliverables, and digital advertisements via Adobe Photoshop and Canva For Work. Using my strong analytical skills to review, test, and tweak, I strategized for maximum client ROI with every campaign.


Education

University of North Carolina at Chapel Hill, Class of 2016

B.A. Communication Studies (Interpersonal & Organizational)
B.A. Political Science

  • Member of Phi Beta Chi Sorority’s Kappa Chapter
  • Kappa’s VP of Recruitment from 2014-2016
  • Previously Kappa’s Alumnae Director and Social Chair

Internship Experience:

  • Summer Fellow at Tab Media | May 2016 – Sept. 2016
  • Senior Student Reporter at Tab Media | Jan. 2016 – May 2016
  • Digital Content Creator at Odyssey | Aug. 2015 – May 2016
  • PR Intern at Youth Forward | Aug. 2014 – Dec. 2014
  • Events Intern at La Fete | Aug. 2014 – Dec. 2014
  • Communications & Events Intern at UNC | Sept. 2013 – May 2014

Skills

  • Adobe Lightroom
  • Adobe Photoshop
  • AP Style
  • Blogging
  • Canva for Work
  • Copywriting
  • HTML
  • MailChimp
  • Microsoft Excel
  • Microsoft Word
  • Microsoft Powerpoint
  • MOZ
  • SEO Marketing
  • Social Media Marketing
  • Ubersuggest
  • WordPress & CMS Experience

Certifications

Google Analytics Certified

  • Completion ID: 29826355
  • Expires: April 22, 2020

Google Ads Fundamentals

  • Completion ID: 31255073
  • Expires: April 22, 2020