Katie L. Cauthen
I am a digital specialist with 3+ years of experience writing, editing, and managing content marketing, email marketing, and SEO initiatives from idea through execution. I’ve worked at the agency level managing clients and in-house at a technology startup.
Manager, Content & Email — Purcado, Inc. (June 2017 to present)
In this role, I manage the content marketing strategy for an early-stage data-aggregation startup. Tasked with producing conversion-centric content, I schedule email marketing campaigns, write SEO-friendly copy, and design content via Adobe Creative Cloud daily. As a project manager for content initiatives, I see projects from creation to distribution by working cross-departmentally with web developers, social media specialists, and our Marketing Director to ensure quality. Using Google Analytics, MOZ, and MailChimp, I analyze marketing campaign data, report on insights, and design action plans based on findings.
Freelance Copywriter — Beyond Blue Media (November 2018 to present)
I produce 5+ SEO-focused content pieces for Beyond Blue Media and its clients on a weekly basis. In this part-time role, I also manage the content calendar for the agency’s blog and report on client keyword performance.
Freelance Copywriter — Heart Centered Social (July 2018 to present)
I write and edit 6+ content pieces per month for two niche clients—one in the automotive industry and the other in the home decor space. Occasionally, I write additional copy for email newsletters and publish content to blogs—navigating the EPiServer CMS platform.
Specialist, Content & SEO — Blue Corona (October 2016 to June 2017)
In this entry-level agency role, I managed websites, social media accounts, and email marketing calendars for 29+ clients under strict time-constraints. With a focus on SEO strategy, I drafted, commissioned, and edited organic search-friendly content on a daily basis. In addition, I designed social media graphics, email marketing deliverables, and digital advertisements via Adobe Photoshop and Canva For Work. Using my strong analytical skills to review, test, and tweak, I strategized for maximum client ROI with every campaign.
University of North Carolina at Chapel Hill, Class of 2016
B.A. Communication Studies (Interpersonal & Organizational)
B.A. Political Science
- Member of Phi Beta Chi Sorority’s Kappa Chapter
- Kappa’s VP of Recruitment from 2014-2016
- Previously Kappa’s Alumnae Director and Social Chair
- Summer Fellow at Tab Media | May 2016 – Sept. 2016
- Senior Student Reporter at Tab Media | Jan. 2016 – May 2016
- Digital Content Creator at Odyssey | Aug. 2015 – May 2016
- PR Intern at Youth Forward | Aug. 2014 – Dec. 2014
- Events Intern at La Fete | Aug. 2014 – Dec. 2014
- Communications & Events Intern at UNC | Sept. 2013 – May 2014
- Adobe Lightroom
- Adobe Photoshop
- AP Style
- Canva for Work
- Microsoft Excel
- Microsoft Word
- Microsoft Powerpoint
- SEO Marketing
- Social Media Marketing
- WordPress & CMS Experience
Google Analytics Certified
- Completion ID: 29826355
- Expires: April 22, 2020
Google Ads Fundamentals
- Completion ID: 31255073
- Expires: April 22, 2020