Not all copywriters are created equal. You may think that anyone with a writing or English background can write a blog post for your business—but, that’s not the case anymore. In 2019, online copywriters need a specific set of skills and a working knowledge of SEO, or search engine optimization.
To be effective, business websites must rank well on Google—so, you’ll need a copywriter that’s familiar with SEO and knows how to manipulate keywords into well-ranking blog posts.
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